More than 2x Antioxidative Power compared to our Age Defence Moisturiser Man's Best Friend All our products are purpose built for men and contain amazing natural ingredients. This serum contains a concentrated antioxidant complex of rosemary, echinacea and vitamin E. Specially formulated to leave the skin feeling firm, smooth and nourished. Be loyal to your skin. Our products never contain artificial colours, synthetic fragrances, or ingredients from animal sources.