About Us Mario is a third generation ice cream producer who combines his Italian heritage with the best ingredients to produce this luxury dairy ice cream. Mario sources all of his fresh milk from an award winning dairy farm in Carmarthenshire. Mario has won the prestigious National Ice Cream Alliance Silver Challenge Cup for the best vanilla dairy ice cream in the United Kingdom as well as numerous great taste awards and the coveted Royal Welsh Agricultural Show. "My love for ice cream emerged at an early age and never left." Mario