What's in the Bag? Only the good stuff...like Salmon, Chicken, Rice, Potato, Peas, Egg, Oats, Seaweed, Tomato, Carrot and Cranberries! Made with natural ingredients Free from Artificial Colours, Flavours, Preservatives and GM Ingredients - and that's a promise! While our recipes are 100% free from artificials, they are made in a factory that handles artificial ingredients. Healthy Digestion Packed with highly digestible protein and low GI carbohydrates. Taurine-Enriched To support a healthy heart and eyesight. Anti-Hairball Omega 6 and 3 for reduced hair loss. Added fibre to reduce hairballs. Approved by Vets Endorsed by veterinary professionals throughout the UK.