Peppa Pig™ Toothpaste has been specially formulated to help protect young children's teeth from decay and strengthen tooth enamel. With fluoride to help: Strengthen and remineralise tooth enamel Protect against cavities Peppa Pig™ Toothpaste helps: Maintain healthy gums Encourage a healthy dental routine The British Dental Health Foundation recognises that Peppa Pig™ Toothpaste is a useful aid in dental health care.