No Rinsing Required... A world famous ironman triathlete [better not say his name], obsessively rinsed his cottage cheese to remove the excess fat. He was determined to maximise his protein intake. Sounds a bit much. These protein'noodles, packed with over 20g of vegan plant protein & less than 6g of fat per cup, have muscled into our existing range of very popular noodle cups. On the right is Yoshihiro (not the ironman] renowned master of Japanese cuisine, who blends our authentic sesame broth in the Nagano Valley, 3 hours from Tokyo. Enjoy our eat beautiful journey; what we do, and why on earth we do it, at itsu.com/itsourstory