Proper. Small word, big ambition. It all started with popcorn. I made the first batches of PROPERCORN in a refashioned cement mixer. And we still do things differently today. Making popcorn properly means a lot to us. It has to taste banging. It should be better for you. And of course, better for the planet.* Our sweet microwave popcorn brings the goods. We use butterfly corn for its extra crunch. This, with the perfect sprinkling of sugar, and a little shea and rapeseed oil for popping. All the ingredients you need to make delicious, fresh popcorn at home. Pop it like it's hot. Eat PROPER. Cassandra *No funny business. No palm oil. Using palm oil in microwave popcorn is the norm. But knowing how harmful it is to our planet, we've chosen a blend of Shea and rapeseed oil instead. You're holding the UK's first palm oil free microwave popcorn. It's popcorn done properly.