Want to Make the Ultimate Buttery Brioche? Thaw, shape & rise, bake & enjoy The best brioche is enjoyed fresh from the oven and starts with a butterrich dough which takes time to master! So, we've done the fiddly bit for you, creating a dough that's ready to shape, rise and bake in no time at all. Pop it in the oven and you're well on your way to buttery bouncy brioche heaven.