Elasticizer Extreme contains all the deep conditioning ingredients of Philip Kingsley’s cult product Elasticizer, but in higher doses to nourish very dry, fragile and thirsty hair. Our pre shampoo conditioning treatment is heralded as the best hair treatment for damaged, dry & curly hair. It provides instant hydration and nourishment, leaving your hair full of elasticity, bounce and reflective shine. Forget all you know about traditional hair masks — Elasticizer Extreme pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed for very dry, fragile, porous hair and coarse, coiled and curly hair textures. Our supercharged intensely conditioning pre-shampoo treatment mask will redefine curls, intensely rehydrate porous and fragile hair and dramatically decrease breakage. CLINICALLY PROVEN to reduce breakage after just one use* Defines and smoothes curls  Combats frizz RESTORES ELASTICITY and bounce Banishes tangles, frizz & straw-like ends  The solution to STRONGER, HEALTHIER HAIR INSTANT SHINE that catches the light Leaves hair obsessively smooth and soft Tames tangles Brings dry hair back to life Why is hair elasticity important? Did you know that a healthy hair can stretch up to a third of its length, and swell up to 20% of its diameter, making it even stronger than a copper wire of the same diameter? However, when hair is dry and damaged it lacks stretchability, is weaker and will snap more easily under tension.  Flooding hair with moisture, Elasticizer Extreme restores this stretch back into dry hair, which in turn makes strands more resilient against daily stressors like brushing and styling. In fact, after just ONE use, Elasticizer Extreme is CLINICALLY PROVEN to reduce breakage^.  How do I use it? Apply Elasticizer Extreme to damp hair and leave for at least 20 minutes - the longer the better, and you can even leave it on overnight. Wash out with a Shampoo & Conditioner for your hair type and style as normal.  ^46% REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST