Extremely soothing, with a fresh apple fragrance, it relieves scalp irritation while clearing flakiness and build-up. It is mild enough for daily use, and will leave your hair shiny and manageable. Flaky/Itchy Scalp Shampoo’s exceptional ingredients include Lauryl Betaine, which cleanses without redness or irritation; and anti-microbial Piroctone Olamine, which helps relieve flaking and itching. Unlike other anti-dandruff shampoos, this one won’t dry out your hair or strip it of colour. Use it as your main shampoo, or in conjunction with the recommended shampoo for your hair texture, for an occasional deeper cleanse. An independent consumer perception study was conducted among people with scalp concerns . Here are the results: 100% of people said Flaky/Itchy shampoo SOOTHED their scalp*  100% of people said their scalp felt more COMFORTABLE after using Flaky/Itchy Shampoo* 99% said Flaky/Itchy Shampoo CLEARED their flaky scalp* 90% said they found Flaky/Itchy Shampoo MORE EFFECTIVE than other similar products on the market* *95 person independent consumer perception trial. All participants suffered with dandruff/flaky/itchy scalp.