At Applaws, they believe that making pet food matters. It's all they do. They believe and trust in the goodness of a food that starts with the highest quality ingredients. They call it natural simplicity. Applaws Mackerel Loin only contains 1 ingredient. Key Features: - 100% Natural - Nothing added, Nothing hidden; - 100% Fish - they only insist on only the highest quality ingredients; - Fish - Natural source of Omega-3; - Complementary pet food - Feed with any dry food for a complete and balanced diet.