WHAT DOES IT DO FOR MY CURLS? This non-foaming curl cleanser is gentle enough for daily use. Cream-based, it cleanses hair without stripping away moisture, leaving curls with maximum hydration. Perfect for medium to thick curls, or very dry hair. 98% naturally derived. Winner of Marie Claire Beauty Awards 2019 for Best Shampoo for Curly Hair. WHAT ARE THE KEY ACTIVES? Argan Oil, Virgin Coconut Oil, organic Aloe Vera, Pomegranate extract, Spearmint. HOW TO GET THE BEST RESULTS… Apply generous amounts of cleanser to fingertips and massage the scalp well using a circular motion. Start at the top of the head, working from front to back followed by the sides and nape of the neck. Apply more to the lengths of the hair and loosely detangle with fingers. Rinse hair thoroughly, gently massaging the scalp to ensure all residue is removed.