"97% natural, vegan and cruelty free shampoo to tone and instantly banish brassy and yellow tones in natural or coloured blonde hair. With chamomile flower and lavender oil extracts. Instantly cleaner, brighter, blonder hair... no brass guarantee. With lavender oil, lemon oil, Chamomile flower, geranium flower oil, mandarin oil, frankincense, orange peel extract and mint leaf oil. No sulphates, parabens, silicones, mineral oil, petrochemicals or gluten. What it does: Tones and instantly banish brassy and yellow tones in natural or coloured blonde hair. Who’s it for: Those with natural or coloured blonde hair looking to brighten. What it is: 97% natural, vegan & cruelty free purple toning shampoo to give brighter, blonder hair. How to use: Massage into hair and scalp and rinse thoroughly. Use 2 or 3 times a week or as needed to refresh and tone your colour. For maximum results follow with Violet + Chamomile Flower Blonde Colour Conditioner. Made in the UK."