We've declared war on bad poos. In our search to solve our pets' tummy troubles, we found good health starts in the gut. We quit our jobs to create delicious recipes using natural, wholesome ingredients perfect for sensitive stomachs that get the wiggle of approval from our chief tasters Smudge & Boo. Gut Friendly Probiotics We've squeezed in 1 Billion live bacteria to aid digestion, support the immune system and help form pickupable poops. Proper Ingredients Made with natural ingredients, our hypoallergenic recipes are free from common allergens like gluten, soy & dairy. We stand firmly against nonsense like added sugars, salts and artificial B.S. Gently Does It We use low temperatures to lock in the taste. Gently cooking is thought to be easier on your pet's digestive system. Lots of Meat Cats are obligate carnivores and need animal protein to thrive. That's why we pack our recipes with highly digestible meat and avoid difficult to digest pea protein. Extra Goodies We've added cranberries believed to support a healthy urinary tract and optimal levels of omega 3 and 6 fatty acids to help support a healthy skin and coat.