Our toothpaste has been specially formulated with oral care professionals to give an optimum, all-round clean: helping strengthen enamel, protect gums, remove plaque and gently restore natural whiteness. Suitable for sensitive teeth. -  Dentist Recommended -  Teeth Whitening* -  Sensitive Formula -  Enamel Protection -  Gum Health -  SLS Free -  Recyclable Tube -  Vegan Friendly -  Cruelty Free *by removing surface stains This tube, unlike many in the world, is made from fully recyclable HDPE. Visit ordolife.com/recycling for more information on our tubes and recycling.