Take Care of Your Lovely Smile This whitening toothpaste whitens teeth by up to 8 shades* and uses natural ingredients such as plant enzymes. It also cares for your teeth and gums, protects against plaque and tartar, supports the natural repair of enamel and contains fluoride. It has a unique, naturally coloured gel texture and is in a tube made from reused aluminium that can be recycled endlessly when you're done with it. This recipe provides long-lasting freshness and is blended with natural peppermint for an intensely fresh and cool experience. Don't just clean. Care. This clinically tested whitening toothpaste whitens teeth by up to 8 shades*. It removes and prevents enamel stains including those caused by tea, coffee and red wine. It contains natural ingredients such as plant enzymes and real mint extract. It is formulated with fluoride and will care for your teeth and gums, protecting against plaque and tartar while supporting the natural repair of enamel. The natural peppermint flavour delivers an intensely fresh and cool experience. Our Waken whitening toothpaste will provide you with the following benefits: Clinically tested whitening recipe with natural plant enzymes Up to 8 shades whiter teeth* Prevents enamel stains Protects against staining from: tea, coffee and red wine Freshens breath Fluoride helps to protect against cavities Strengthens enamel Reduces plaque and tartar 100% natural peppermint flavour blended with real peppermint extract Vegan-friendly SLS-free Sustainable: tube made using reused aluminium that is endlessly recyclable when you are done with it. 100% Recyclable Beautiful in your bathroom Lovely people like you have tried our whitening toothpaste and told us that Waken whitening toothpaste: - Maintains good condition of teeth and mouth (100% agree) - Cleaned thoroughly and freshened breath (100% agree) - Cares for and protects gums (100% agree) - Reduces plaque and protects against tartar (100% agree) - Did not cause any tooth sensitivity (100% agree) - Tastes great and natural (100% agree) Data source: user trial testing under the supervision of a dentist, 30 active participants, October 2021. UK designed whitening toothpaste: this wonderful Waken toothpaste is lovingly designed in the UK to the highest quality standards. *Up to 8 shades whiter teeth after 2 weeks when used twice a day.