Designed in the UK. Bambino brush comes with soft bristles. Teach your little ones not only how to brush their teeth but how to do it in a way that is good for the planet. Each little toothbrush has a sea creature on it that has been affected by plastic in our oceans. Like the eco-warrior you are: Bamboo handle: 100% biodegradable Packaging: 100% recyclable Nylon bristles: BPA & toxic free