ABOUT - Smirnoff No. 21 is a smooth and flawless vodka, made to the specifics of Recipe No. 21 which was developed circa 1917 by Vladimir Smirnov. Popularly refered to as Red Label, this pure grain vodka is triple distilled and charcoal-filtered ten times to remove any impurities. It is the world's best-selling vodka and ideal for mixing or making cocktails.