I don't know what it is, but I like it! For over a century, Dr Pepper's truly unique taste has been impossible to describe… a taste so misunderstood that's confusingly good. Grab it now, thank us later. So odd, so good, So MiSuNderStoOd® - Sparkling Fruit Flavour Soft Drink with Sugar and Sweeteners. Serve cold for maximum refreshment. Store in a cool and dry place Please recycle.