Oat drink, chocolate flavoured, with added vitamins and minerals. Celebrating almost a decade of mindblowing consumer feedback. Hooray! Hooray! Hooray! Dear Oatly. We buy your product but find the messaging on the Oatly carton offensive. Grow up and drop the silliness. Your customers are adults and appreciate information but not nonsense. Hi John! It's John. Thank you for taking the time to write to us. The messaging on our packaging used to be exactly what you recommend - informative, serious, overly-adult. The problem was nobody ever noticed our packaging and therefore never read our messaging or knew that we make all the great products we do and therefore never ended up buying them. Hey, wait a second. Are you trying to trick us with your expert advice so nobody buys our products any more, eliminating the risk of future oat drink shortages so you can be sure to find Oatly every time you go to the store? That's a pretty clever tactic, but it won't work on us.