Coconut oil promotes reduction of plaque formation. Pineapple extract, which contains Bromelain, cleans enamel & removes plaque. Calcium phosphate carefully polishes enamel. Cinnamon extract gives this toothpaste its unique, spicy flavour and helps to soothe the gums Extracts of plantain and birch leaf help to soothe the gums. Latest toothpaste ingredients clean your teeth gently Whitening Biomed Superwhite toothpaste with natural Coconut oil and Pineapple extract for gentle whitening and enamel strength. A healthy white smile will be your business card! Soothing effect on gums is proven by in vitro tests conducted in Switzerland.