A world that destroys the goods of nature is one I do not wish to be a part of. The desire to protect the planet and respect people who live there gave birth to the Giuseppe e Pericles Lavazza Onlus Foundation, which since 2004 has been taking care of farming communities with sustainability projects. Lavazza iTierra! For Africa is an organic coffee born in East Africa, region where the Lavazza Foundation supports the new generations of farmers, training them in the entrepreneurial management of their businesses. Lavazza iTierra! Coffee's best nature.