Discover Ariel +Touch of Lenor Long Lasting Freshness washing liquid gel laundry detergent that provides brilliant cleaning with long-lasting freshness, especially designed for extra freshness experience from Lenor. Its formula delivers brilliant results even in a cold and short wash. Wash colder & shorter with Ariel Platinum gel: save up to 60% on your washing machine electricity bill (washing machine energy consumption from 40°C to 20°C, normal cycle) and reduce your laundry’s CO₂ emissions. It also helps to protect your fabrics for longer, to keep enjoying the fresh scent of clean. Ariel washing liquid gel can even be used for pre-treatment of tough stains. Ariel washing liquid gel also contains 80% of organic ingredients that are biodegradable. On top, Ariel washing liquid comes in a recyclable packaging. Its bottle body contains recycled plastic (learn more at ariel.co.uk/en-gb/RecycledContent). The bottle’s design & viscous formula allow you to measure the correct dose of gel with precision; all it takes is a little squeeze. It’s easy to use: just squeeze into the attached dosing cap, and add that directly into the washing machine drum for a brilliant Ariel clean.