Did you know that dandruff is caused by a microbe that naturally lives on everyone’s scalp? When this microbe is in excess, it can be problematic and lead to dandruff, itch, and dryness. Washing with ordinary shampoos is not always enough to protect your scalp from these microbes. Head & Shoulders Daily Protect shampoo gives you daily protection against microbes (microbes related to dandruff). Its pH balanced advanced formula helps to rebalance the natural scalp microbiome (microbes related to dandruff) and go to the root of the issue to stop dandruff before it starts. It’s clinically proven to keep you up to 100% flake free (visible flakes, with regular use). Daily Protect shampoo is dermatologically tested.