Pantene Pro-v Colour Protect Shampoo With Pro-v Nutrient Blend Formula: Fuels hair with active Pro-V Nutrients to strengthen* it from the inside-out and helps protect colored hair's vibrancy. This Pantene Colour Protect shampoo: • Adds a protective layer to help seal hair for healthy looking radiance. • Helps protect your coloured or highlighted hair against styling damage. • Nurtures colored hair leaving it touchably smooth. * strength against styling damage, vs. non-conditioning shampoo