When Asahi Super Dry was introduced it brought an entirely new genre of beer to
Japan, then to the world.
Historically Japanese beers were bitter and didn't pair well with food. After
significant research Asahi recognised this wasn't what their consumers demanded
and in 1987 Asahi Super Dry was born.
They brewed a beer to deliver a dry, crisp taste and quick, clean finish.
This distinctive dry taste is known as Karakuchi (dry). A beer that would become
Japan's No.1 beer.
Asahi Super Dry sold in the UK is now brewed to the authentic Japanese recipe,
using superior ingredients and brewing standards.
Retail Availability
Prices shown below are available online and may not reflect in store.