Immediate Effect* *Temporarily optical effect. Up to 4 shades whiter in two weeks** **Compared to BlanX White Shock formula toothpaste. Introducing the exclusive BlanX White Shock Power White Treatment with extra ActiluX® + Blue formula. Boost the whitening action of BlanX White Shock Treatment with a shot of light: whitening teeth from first use! The special BlanX White Shock Power White Treatment whitens teeth effectively, removing bacteria that cause plaque and tooth decay, keeping gums healthy and moisturised. Visible effect from the very first use thanks to Blue Formula!