50% Less sugar** Have what you crave! Treat yourself to the indulgence of Fibre One soft-baked Cookies & Cream Drizzle Squares, made with delicious cookie pieces. They taste so great it's hard to believe each bar is a 90-calorie treat. When sweet cravings strike, you're always just a bite away from a guilt-free slice of heaven. 50% less sugar** - 100% oh-my-gosh that's delicious. **Fibre One 90 calorie cookies & cream drizzle squares contains 50% less sugar than average UK cake bars/slices, small cakes and sweet muffins of a similar flavour, July 2023.