Our Story at Winalot We believe dogs are our everyday heroes, whether its making us laugh, keeping us fit or being our favourite companion, they are all heroes to us. That's why since 1927 we've been passionate about providing dogs up and down the country with hearty meals made with succulent meaty chunks and quality ingredients Feeding Greatness Since 1927 Winalot contains all the essential vitamins and minerals your dog needs to ensure every bowl of Winalot is 100% complete and balanced. It's the food generations of our dogs have grown up with, and its the food for generations to come.