For those wanting younger looking hair with radiant colour, Clairol Nice'n Easy Age Defy's three-step system gives you up to 100% long-lasting grey coverage and fights the seven signs of aging hair: Stubborn greys, lackluster colour, coarseness, frizz, unruly hair, dryness and breakage. For 100% long lasting grey coverage, Clairol Age Defy 5A Medium Ash Brown Hair Dye, is the perfect solution to restore your colour. Discover the innovative Tri-Plex Formula, a conditioning technology that delivers strong, coloured hair to help turn back time. With the Age Defy Smoothing Pre-Treatment that softens coarse, resistant grey hair, colour gets in smoothly and our special conditioning therapy helps restore every strand to reveal stunningly soft, smooth, and manageable hair.