Brassy blonde or silver hair calling SOS? Don’t panic, we’re throwing you a lifeline with the Aussie SOS Blonde & Hydrate Purple Shampoo. This kick-(br)ass, purple shampoo is infused with Australian superfoods. It neutralises brassy, yellow tones while hydrating all shades of blonde, grey and highlighted hair, leaving it boosted, bright and super shiny. For best results, use together with Aussie SOS Blonde & Hydrate Conditioner. Ta-dah!