Introduced in 1920, Gevalia is the market-leading coffee brand enjoyed by Nordic consumers. In 1975, freeze-dried Gevalia coffee was launched in Sweden, and flavored blends were introduced in 1988. Swedes are known to enjoy their coffee (on average, each drinks about 9 kilograms a year) and have made our flavourful, rich Gevalia coffee a popular choice. Supporting Kraft Foods' approach to sustainable agriculture, the Gevalia brand uses coffee beans in its Gevalia Monsoon Storm from Rainforest Alliance Certified™ farms.