Colgate Max White Ultimate Radiance Whitening Toothpaste 75ml Shine and shimmer with a sensationally radiant smile when you brush with Colgate’s most advanced teeth whitening toothpaste that reverses 15 years of deep-set stains* and instantly whitens*! The Colgate Max White Ultimate Radiance Whitening Toothpaste uses whitening science powered by dual colour-correct action, and it’s enamel safe for daily use. The dual colour-correct action in this teeth whitening toothpaste works in two ways - on the tooth surface and below the enamel. With optic brighteners that reflect blue light, it gives you instantly* whiter teeth while removing surface stains. At the same time, the formula in the teeth whitening toothpaste works below the enamel surface to smartly detect and safely remove up to 15 years of deep-set stains* with non-abrasive whitening, for a dazzling, whiter smile. The whitening toothpaste from Colgate also remineralises enamel and its foam, with active oxygen, gives you a warming sensation as you brush. The teeth whitening toothpaste has a bright, crisp mint flavour and gives you long-lasting cooling and fresh breath confidence. To reveal an even more radiant smile, use the Colgate Max White Ultimate Radiance Whitening Toothpaste as part of the clinically proven at home whitening with the Colgate Max White LED whitening kit, including the Colgate Max White Overnight Whitening Pen. *Instant effect is temporary. Stains caused by food and drink with 4 weeks continued use