Get a brighter whiter smile when you brush with Colgate Max White Stain Guard +Lasting White* This teeth whitening toothpaste has been formulated to remove coffee, red wine and tea surface stains The efficacy in this whitening toothpaste has also been clinically proven to remove up to 5x more surface stains than a regular fluoride toothpaste after just 1 week of using it twice a day* It’s safe for your enamel, even when used every day *with continued 2x daily use