Crazy About Chocolate, Serious About People Hello there, we're Tony's Chocolonely. We exist to end modern slavery and illegal child labour in the chocolate industry. Our mission is to make 100% slave free the norm in chocolate. Together with you. And all the Big Choco companies, too. In fact, this bar was once a star in our Sweet Solution campaign, inviting Big Choco to copy Tony's 5 Sourcing Principles for a fairer industry - including 100% traceable beans and paying farmers a higher price. Unwrap the full story inside..