Looking to give dull, tired skin a pick-me-up? Dove Advanced Care Gentle Scrub body wash is the perfect daily solution. The moisturising formula means you can exfoliate skin and nourish it leaving it feeling soft and visibly smooth in just one shower. Unlike ordinary body washes, Dove Advanced Care is made with 24 hour Renewing MicroMoisture. A ground-breaking new technology from Dove that deposits millions of tiny but powerfully moisturising droplets that, instead of getting washed off, absorb deeply and continuously work with your skin's natural renewal process to strengthen your skin's barrier and help retain and boost moisture, even after you shower. "Far from just a body wash for visibly smooth skin, it has a unique formula that uses exfoliating minerals to gently exfoliate and mositurise your skin in just one shower. And that’s not all - this formula uses a blend of naturally-derived mild cleansers and skin natural nourishers to gently cleanse your skin and nourish your microbiome. It's also free from sulfate SLES, has 98%* biodegradable ingredients and is packaged in 100% recycled plastic bottles**. *98% of ingredients break down into carbon dioxide, water & minerals (OECD test methods 301, 302, 310). **bottle excluding cap and labels" Squeeze Dove Advanced Care Gentle Scrub body wash into your palms or onto a shower pouf. Massage the nourishing formula onto your skin, focusing on rougher areas, and enjoy the rich lather and crisp scent before rinsing off to reveal noticeably lotion-soft, visibly smoother skin. To effectively exfoliate skin, shower with lukewarm water and rub the Gentle Scrub Body Wash in circular motions over your skin. Rinse away and enjoy instantly visibly smoother skin. At Dove, our vision is of a world where beauty is a source of confidence, and not anxiety. So, we are on a mission to help the next generation of women develop a positive relationship with the way they look—reaching over ¼ of a billion young people with self-esteem education by 2030. We are also committed to a landmark new initiative as part of our 2025 commitment to reduce plastic waste; reducing over 20,500 metric tons of virgin plastic annually by making the iconic beauty bar packaging plastic-free globally; launching new 100% recycled plastic bottles; and trialing a new refillable deodorant format that reduces plastic use over time. As one of the largest beauty brands in the world, we are revealing an agenda-setting commitment to tackle the global beauty industry’s plastic waste issue.