Did you know that Fruittella has a history that goes back to 1931? In that year, our founder, Van Melle, first introduced the sweet onto the Dutch market under the name of Fruittella and everyone quickly came to know Fruittella as the ‘square sweet', available in different fruit flavours. Over the years the assortment of flavours and portion packs has expanded to offer something to suit whatever your fruity need. Today Fruittella is synonymous with its famous slogan ‘Flavours from Nature' and are all made with fruit juice and natural flavours and colourings! Enjoy and share a fantastic fruity experience.