Original and best. The taste that you can't describe. Because there's nothing like it. IRN-BRU is ideal for an everyday treat on the go or to share at home. From pizza or burgers with your pals, to an amazing home cooked meal with the family… IRN-BRU will be the perfect partner! For that phenomenal original and best taste, IRN-BRU soft drinks are best served chilled or over ice. Got the taste for more? Keep an eye out for our IRN-BRU Sugar Free, IRN-BRU Xtra and IRN-BRU 1901 variants too!. Original and Best. BRU’d in Scotland since 1901. Secret Recipe of 32 Flavours. Indescribable Taste. Suitable for Vegetarians. Suitable for Vegans. IRN-BRU.