Award Winning No 1 Brand* *For over 5 consecutive years. Nielsen shampoo value sales data. 52 w/e 26th Dec 2020. Our Promise Won't dry hair out Soothing fragrance Low residue Pssst... Did you know? 87% (3) of consumers agree this product feels lightweight (3) Consumer Study, 150 subjects, % agreement satisfaction after 1 week with 1 or more uses.