Proper. Small word, big ambition. It all started with popcorn. I made the first batches of Propercorn in a refashioned cement mixer. And we still do things differently today. Making snacks properly means a lot to us. It has to taste banging. It should be better for you. And of course, better for the planet. That's why we're on a mission. * Eat Proper. Cassandra *Climate change: we're on a mission. A carbon mission.