Proper. Small word, big ambition. It all started with popcorn. I made the first batches of PROPERCORN in a refashioned cement mixer. And we still do things differently today. PROPERCHIPS is no exception. It's big bold flavour and loads of crunch, wrapped up in a mighty lentil chip. Apple cider vinegar is the hero here. It brings a sweet sharp zing. Paired with a wave of sea-salted saltiness. If tang is your thang, snack on this. Making snacks properly means a lot to us. It has to taste banging. It should be better for you. And of course, better for the planet. That's why we're on a mission.* Eat PROPER. Cassandra *Climate change: we're on a mission. A carbon mission.