We've Declared War on Bad Poos. In our search to solve our pets' tummy troubles, we found good health starts in the gut. We quit our jobs to create delicious recipes using natural, wholesome ingredients perfect for sensitive stomachs that get the wiggle of approval from our chief tasters Smudge & Boo. Supporting Dental Care Maintain oral care is important for your dog's wellbeing. These dental biscuits are made with natural ingredients including slippery elm for digestive health. Baked with a crunchy texture to help tackle hard to reach teeth and active ingredient sodium hexametaphosphate to help avoid plaque and tartar build-up. Proper Ingredients Our hypoallergenic recipes are free from common allergens like gluten, soy & dairy. We stand firmly against nonsense like added sugars, salts and artificial B.S.