Say Cheese! That is a strange way to start off a product description page. It says “cheese” but doesn’t claim that our new spread is actually made of “cheese” because it is not made of “cheese”. It has nothing whatsoever to do with “cheese” except that it is conveniently spreadable like one of those creamy spreadable “cheeses” and that you can use it in your cooking to make super creamy sauces or for baking cookies and “cheese” cakes. If you don’t find it in the supermarket with all the other Oatly products then have a look to see if it is hanging out with the other creamy “cheese” spreads— it’s the one with the good animal-free karma. Later. What's Amazing Pretend you were a bagel and you didn’t like getting covered in dairy products all day long because you thought plant-based eating was way more progressive but everyone that likes bagels also likes cream cheese which means sooner or later you are going to get smothered in dairy products and then all of a sudden, there is a spread that is 100% plant-based, completely free from milk and soy, yet performs like the creamiest of cream cheeses. Imagine how happy you would be to be a bagel at that exact moment. What might be less amazing If there is anything negative, maybe it’s the flavour. Or rather, the lack of flavour. Who’s ever said "plain" is their favourite flavour? Nobody tries a wine and detects notes of cherry, chocolate and plain. On the other hand, you can’t dislike it. It doesn’t thrill your taste buds, but it doesn't bother them either. Bottom line: it's plain. And when you think about it, maybe it's the Swedish-est flavour ever. Sometimes the very thing that makes a product amazing ends up here in the What might be less amazing section and you will probably not be surprised that the thing we’re talking about that’s both amazing and less amazing at the same time is…fat. Saturated fat, to be specific, which in this case is a mixture of rapeseed oil and fully hydrogenated coconut and rapeseed oils. This plant-based fat concoction of ours is amazing because it makes oat spread taste and perform incredibly close to a cream cheese, but it’s also amazing because it doesn’t contain trans fat the way partially hydrogenated oils do. Actually, next time you read this oat spread page, this paragraph will be up under What’s amazing. Check back and see! Last but not least Spreads like cheese, looks like cheese, isn’t cheese. 100% plant-based. Perfect for baking or turning into frosting if you are into frosting.