Ingredients Pad: Organic cotton, Cellulose from wood pulp, starch The natural alternative for Stress Urinary Incontinence (SUI) Stress Urinary Incontinence can occur when you sneeze, cough, laugh, lift or exercise because of the extra stress placed on the valve of the bladder causing accidental leakage of urine. SUI affects women of all ages, most often after childbirth or during menopause.