Reveal visibly stronger and glowing skin in 14 days with Olay's MOST potent Collagen Peptide formula: Collagen Peptide 24 MAX day face cream. The formula is supercharged with +50% hydrating ingredients and infused with Collagen Peptides which, unlike collagen molecules, are able to penetrate up to 10 layers deep into skin surface, for optimal efficacy. Together with Niacinamide, the formula works fast to boost your skin with intense hydration that lasts for 24H and works over time to smooth your skin’s texture & restore its protective barrier, for strong and glowing skin. Olay Collagen Peptide 24 MAX day cream is fragrance free, dermatologist tested and free of synthetic dyes.