Bring a fun feel to your home at Christmas with this jacquard towel. It's made from smooth pure cotton for softness and great absorbency. StayNew™ technology keeps it looking bright and feeling smooth, wash after wash. The all-over pattern of red-nosed reindeer, stars and snowflakes is colourful and cheery. This towel’s GSM rating is 500 GSM. GSM stands for grams per square metre and indicates the weight and density of the towel. 450-600 GSM signifies a lightweight towel: good value and quick-drying, with added benefits such as low-twist yarn to make them feel more like their heavier-weight counterparts.