Dough kneaders early risers committed to quality, time & patience pure perfectionists champions of taste Baps, Buns, Barms, Cobs or whatever else you might call the mighty roll "I would never turn my back on Oven Bottom Muffins, but these rolls are a picnic and packed lunch essential. They’re soft, fluffy and flavoursome with just enough chew – and no additives or preservatives. Despite that, they seem to have a long shelf life and stay fresh for ages. I always have them on standby." Nigella Lawson