Expertly-formulated to keep blondes free of brassy tones, this John Frieda Violet Crush shampoo was developed by professional colourists to recharge your blonde and refresh your cool. This colour-correcting shampoo for blondes neutralises brass and restores cool blonde hair. Infused with crushed violet pigments to counteract orange and yellow tones in just one wash. This purple shampoo is safe for use on natural, colour-treated, platinum blonde and cooler blonde hair.