Combat dry, damaged blonde hair with John Frieda's moisturising pre-shampoo treatment. This expertly-formulated treatment with patent-pending Bond Building Plex helps increase shine and visibly brightens blonde colour after the first use, protecting your strands before washing. Inspired by salons and powered by science, this hydrating pre-shampoo treatment leaves blonde hair up to 2x brighter*.

*Using line usage vs a non-conditioning shampoo