Treat the family to the irresistibly chocolatey taste of Kellogg's Coco Pops breakfast cereal. Our delicious Kellogg’s Coco Pops are now has 30% less sugar* but still maintain the same chocolatey taste you know and love. Kellogg’s Coco Pops meets 50% of your vitamin D needs** which contributes to the maintenance of normal bones. Each bowl of Kellogg’s Coco Pops is enriched with 8 essential vitamins & minerals including B vitamins, iron and folic acid, and best of all no artificial colours or sweeteners so you can rest assured you and your family are getting only the best ingredients in your cereal. *30% less sugar on average than other chocolate flavoured toasted rice cereals. IRI UK 2020 **Contains ≥15% RI vitamin D which contributes to the maintenance of normal bones. *Please always check the label of the pack you receive as there may be differences from the information you read on site due to stock changeover 30% less sugar but the same great chocolately taste we know you love. This is a breakfast table classic the whole family can enjoy.