Kellogg's Coco Pops Rocks breakfast cereal is now made with 30% less sugar* Each bowl of Coco Pops Rocks breakfast cereal is a source of Vitamin-D** *30% less sugar on average than other chocolate flavoured toasted rice breakfast cereals. IRI UK 2020. Total sugar content per 100g were obtained from in store audits of labels of packaging, manufacturer or retailers websites, and by contacting retailers directly through customer services numbers available on retailer's website in February 2020. **Contains ≥15% RI Vitamin-D which contributes to the maintenance of normal bones.